PORTFOLIO | Connecticut Lottery: Fast Play

ct lottery Fast play

Play fast, win big with Fast Play from the Connecticut Lottery. No numbers to pick. No Playslip to fill out. No drawing to wait for. Fast Play games play like Instant (Scratch) games but are printed on-demand from a CT Lottery Retailer’s terminal or a CT Lottery Ticket Vending Machine.

A new television ad was requested to tout the ease and speed of the CT Fast Play games, while providing some tongue-in-cheek comedy about the fun of other lottery games. A snarky animated spot was developed as a result.

Work included developing campaign concepts, TV spot ideation and art direction, concept art illustration, and corresponding social media presence.

WINNER: MERIT AWARD for Radio by AdClub CT