PlaySugarhouse

Partnered with the Connecticut Lottery Corporation, PlaySugarHouse Sports Betting provides a legal online betting avenue for sports gambling in the state of Connecticut.

Touting itself as the ultimate online sportsbook experience, PlaySugarHouse wanted to remind fans that they can play from anywhere during any game. The resulting solution was a campaign called “We the Fans,” which celebrates every kind of fan: the ones who are front row in-person, who watch at the bar with friends, who cheer from the comfort of their own home. Any fan can bet anywhere at PlaySugarHouse.com.

Work included developing campaign concepts, TV spot ideation and direction, social media video concept development and direction, digital display banner design, and out-of-home design.