PORTFOLIO | Amica insurance
Amica Insurance
Amica Mutual Insurance was founded in 1907 and is headquartered in Providence, RI. With over a century of experience in the insurance industry, Amica is the oldest mutual insurer of automobiles in the nation and renowned for their superior customer service.
As a trusted partner of Amica, Brighid and her then-team at Cronin were tasked with creating a consistent and high-quality presence across all multimedia platforms.
Her work included everything from the direction and design of their new customer resource website, Pathways By Amica, to the implementation of brand refresh and the creation of custom infographic illustrations.
She also designed eye-catching online banners, layouts for paid-search web pages, and print advertising that grabbed attention and drove conversions on insurance applications.
Brighid’s efforts as lead designer on this project paid off big time when it was awarded the Bronze Award from AdClubCT for Best of Industry (Financial Marketing) in 2021.
