Connecticut Lottery: Spirit of Winning

The CT Lottery has a holiday tradition of developing limited-edition tickets, and year after year, they sell out like hotcakes. But how do you keep the momentum going and make it feel fresh and exciting?

Well, the answer was simple: promote holiday scratch tickets as an essential part of everyone's holiday tradition, positioning the Lottery as a key player in the season of joy and celebration. Let's face it, holiday shopping can be overwhelming, and we've all struggled to find the perfect gift. That's why this campaign, led by an unlikely snowman hero, positioned scratch tickets from the CT Lottery as the ultimate holiday gift. Give tickets and eliminate the stress of shopping altogether!

We are very pleased with our holiday campaign this year. The Spirit of Winning is a great theme that will resonate with Connecticut consumers. We’re really excited about our TV, radio and digital videos. All highlight that CT scratch tickets make great gifts, with a reminder coming from a surprising source. The ads are fun and humorous and will be a hit in our market. We have beautifully designed POS & digital ads with rich, classic holiday graphics that highlight our scratch game line-up very well. ” - Senior Director of Marketing, at the Connecticut Lottery Corporation, Pete Donahue

From television to social media, digital platforms to out-of-home ads, and even point-of-sale displays, the snowman hero helped holiday shoppers find the perfect gift. As the Art Director on the "Spirit of Winning" television spots, billboards, and microsite design, the campaign was a standout, earning recognition on Ads of the World juried highlights and Marketing Communication News.

WINNER: GOLD (Integrated Consumer Campaign), GOLD (Integrated Online/Digital Campaign), GOLD (TV Single Ad Over $50k) by AdClub CT