PORTFOLIO | CONNECTICARE
CONNECTICARE
In collaboration with ConnectiCare, as an art director for their Agency of Record, Brighid oversaw the management of design and marketing needs. Notably, ConnectiCare distinguishes itself through brick-and-mortar, in-person customer service locations, facilitating face-to-face interactions with expert professionals.
Services extend across various channels, encompassing direct mailers, email marketing, television shoots, and radio ads. The annual enrollment and re-enrollment periods are focal points, prompting the creation of multiple versions of assets tailored for specific audiences, such as prospective members, existing members, and newly eligible individuals.
ConnectiCare's dedication to personalized, accessible healthcare is reflected in the strategic approach to design and marketing. The emphasis is on navigating the path to health coverage tailored to individual needs, from locating a doctor to comparing plans.
