CONNECTICUT LOTTERY Highlights

Since its inception in 1971, the Connecticut Lottery Corporation has been doing a “Lotto Good” for the state by generating over $10.6 billion in revenue for essential programs and causes, while also taking proactive measures to address problem and underage gambling. And their innovative and engaging campaigns are what make it all happen!

Brighid consistently brought her expertise to the table in campaign development, out-of-home advertising, microsite designs, and TV spot ideation helped to elevate the CT Lottery brand to new heights.

In 2023, Brighid and her team created a TV spot titled “Scratch,” which leveraged feline scratching expertise to appeal to scratch ticket audiences. This video won Best in Show at AdClubCT Awards in 2023, spurring a client request for a holiday sequel.

Brighid served as the Lead Designer for the “Flex Your Mathleticism” integrated campaign, which received Silver Awards from AdClubCT for Best Social Media Campaign and Best Single Radio Commercial 2022. Additionally, she served as the Art Director/Lead Designer for the “Spread a Little Holiday Cheer” website design, which received a Merit Award from AdClubCT for Digital & Social designs in 2022, and as the Lead Designer for the “2nd Chance” campaign, which received a Merit Award from AdClubCT for Billboard designs in 2022.