PORTFOLIO | wadsworth atheneum
wadsworth atheneum
The Wadsworth needed a fresh way to connect with modern audiences, especially those who hadn’t visited in years (or ever). This campaign leaned into a simple truth: seeing a masterpiece on your phone isn't the same as standing in front of it.
The concept contrasted real-life museum moments with the flatness of digital consumption. Through out-of-home, social, and digital placements, the campaign invited viewers to stop scrolling and see the art in person for real scale, color, texture, and impact.
Work included brand positioning, multi-platform creative, and paid media rollout across web, social, and transit.
